CAMPAIGN AND FIELD MARKETING EXPERT (H/F)
Contract type: Permanent
Workplace: Milan, Metropolitan City of Milan, Italy
For one of our clients, an international foodtech providing digital solutions for restaurants and food companies, we are looking for a
CAMPAIGN AND FIELD MARKETING EXPERT (f/m)
who will play a key role in driving brand awareness, lead generation and customer engagement, in order to support Business growth in Italy and Spain. The person will be in charge of:
- Campaign Planning & Execution: Develop and implement localized marketing campaigns aligned with business strategy, leveraging multi-channel approaches for lead generation and pipeline acceleration.
- Regional Market Strategy: Collaborate with sales teams to tailor marketing initiatives to the unique opportunities and challenges of Spain and Italy.
- Event Management & Localization: Plan and execute regional events, secure partnerships, and adapt global campaigns for local impact.
- Lead Generation & Content: Create engaging, localized content for campaigns, manage PR, social media, and influencer marketing to drive brand awareness and customer engagement.
- Performance Monitoring: Track campaign effectiveness, providing data-driven insights for continuous optimization.
Requirements:
- 3-5 years' experience in a 360° marketing role;
- Previous experience in B2B, preferably in Saas or in the catering or hotel industry;
- Proficiency in Marketing automation tools and CRM platforms, such as Salesforce, and good understanding of conversion funnel and lead generation process;
- Willingness to travel to Madrid once a month;
- Excellent knowledge of Italian, Spanish and English to facilitate communication with the team.
Location: Milan.